European Commission launched Fight the FOG campaign almost a decade ago. I remember the first time I saw it on the Internet. This document was one of the first inspirations for Dragoman to build internal style guides, client profiles, quick reference sheets.
This manual condenses insightful information in only 12 pages. It starts with “putting the reader first.” Key suggestions include:
– use verbs, not nouns
– active verbs, not passive
– be concrete, not abstract
– make sure your sentences have strong endings (word order)
– keep it short and simple
Read the full manual below: