Fight the FOG – A Quick Guide by the European Commission

Background:

European Commission launched Fight the FOG campaign almost a decade ago. I remember the first time I saw it on the Internet. This document was one of the first inspirations for Dragoman to build internal style guides, client profiles, quick reference sheets.

Summary:

This manual condenses insightful information in only 12 pages. It starts with “putting the reader first.” Key suggestions include:

– use verbs, not nouns

– active verbs, not passive

– be concrete, not abstract

– make sure your sentences have strong endings (word order)

– keep it short and simple

Read the full manual below:

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